Canvas-ing

Online Public Relations

Imagine a political rally and you would say, hey its canvasing. We call online PR as Canvas-ing at Wide Canvas. Canvas-ing aims at maximizing favourable mentions about your brand (a company, an individual or product) on third party web sites likely to be visited by your target audience.

Canvas-ing can extend reach and awareness of a brand within an audience and will also generate a spike in traffic to your website or call centre. It is also used to support viral or word-of-mouth marketing activities in other media.

When stakeholders read, see, or hear the news coverage it creates a credibility factor unmatched by any other promotional strategy.