Today the consumer is changing dramatically, getting wiser, well informed and more critical. Social media provides the consumer with more than sufficient information to influence his decision-making and buying pattern.

Social media (a combination of channels, platforms, communities, content and tools) powers the phenomenon of peer to peer communication or ‘word of mouth’. It is an engagement with online communities to generate exposure, opportunity and sales. Nowadays, the social media frontier is seen as the next marketing gold rush.

We set out to uncover the "who, what, where, when, why and how" of social media marketing through our following five service offerings:

1.   Webgyor (Online Reputation Management)
2.   Social Canvas (Social Media Management)
3.   Word of Mouse (Buzz Marketing)
4.   Canvonomics (Analytics)
5.   Canvas-ing (Online Public Relations)