We give companies, brands, individuals and products a social life i.e. presence on social media to engage with the customers. The aim of this activity is to have a set of people who interact with the brand and finally become influencers or evangelists.
This platform can not only be used to publicize a newly launched product but also to gather feedback, analyzing brand perception and consumer behaviour among others. This is an amazing way to generate a viral and let your influencers carry the message.