The word 'Webgyor' is derived from 'Vibgyor' which gives you different shades in a rainbow. Similarly, Webgyor understands the shades of conversations by tracking the world wide web where conversations about a brand are happening real time and they create a viral effect at a speed one cannot imagine.
It is absolutely essential for brands to keep track of social media buzz on a real time basis and leverage this data to gain deeper insights. It is imperative to not only listen to what is being spoken but also reciprocate with prompt and relevant actions.